Wine is boring.
Or at least, that’s what it’s become.

Over the past few years, every other category of booze has taken big steps forward: more inclusive, more affordable, more fun. Meanwhile, wine dug in its heels. It got more serious, more exclusive, more expensive. It stopped inviting people in and started pushing them out.

But that was never the point of wine.

Since the very beginning, wine has been about bringing people together, sharing moments, not showing off knowledge. It’s always been a drink of connection, not separation.

In other words, wine snobs have made it seem like you need a PHD to enjoy wine.

Good Wines was founded in 2025 to bring wine back to what it’s meant to be.
To make wine cool again.
To make it easy, playful, accessible and genuinely enjoyable for everyone.

Harri Holroyd
Founder - Good Wines